Intelligent White Trash in the Snopes Trilogy Essay -- Snopes Trilogy

Clever White Trash in the Snopes Trilogy William Faulkner's three books alluded to as the Snopes Trilogy lower the peruser into the most profound, darkest domains of the human brain. The profundity of these books caused the prompt excusal of any assumptions I had toward Faulkner and his works. No longer did his books appear to be basic stories depicting the white refuse, living in the counterfeit Yoknapatawpha County, of the profound South. The apparently redneck, stupid characters of the Snopes family, when inspected intently, uncover all the eagerness, trickiness, and splendor in the human heart and psyche. The methods by which the Snopes family lives, the methods by which it endures, makes the peruser examine the limit among endurance and taking, among need and fiendishness. Is it wrong for an avaricious individual to control another covetous individual, utilizing their own insatiability against them? Would evil be able to gobble itself up, devouring a shrewd individual by methods for another insidious individual? The Sn opes Trilogy uncovers the devouring impact of trickery joined with aspiration and showcases the virtuoso of the human brain in spite of an outward mien that apparently denies any knowledge whatsoever. Flem Snopes charmed me from the very beginning of the Trilogy in The Hamlet. His basic appearance, slow, precise developments, and absence of discourse just added to his riddle and power. Flem's outside additionally tricked Jody Varner, who stated, His face was as clear as a skillet of uncooked batter (22). Much to his dismay that later Flem would supercede him in his own store, making Varner's arrangement shield the Snopeses from consuming his outbuildings to blow in his own face. Flem's outward appearance is conceivably his most important endurance blessing. His ignoble exterior c... ...ses others as a methods for endurance. Being a Snopes, he has been raised to prevail with abhorrent. It is the main methods he knows. Flem either has no clue about that he is pulverizing others, or he has been instructed not to mind. Flem has been solidified; he doesn't see the insidiousness in his activities. Clearly Flem has no regret at all in his wicked activities or obliteration of others. To him, he is simply enduring. Faulkner adds another inquiry to the present profound quality. Is an individual blameworthy on the off chance that they don't realize that they are erring? Flem never reconsiders, never wavers, never laments any of his activities. So how can he adapt to his still, small voice? He doesn't. He doesn't understand that what he is doing isn't right; accordingly, he feels no blame. Flem lives, endures, and thrives the main way he knows how. Works Cited: Faulkner, William. The Snopes Trilogy. New York: Random House, 1957.

She Touched the Little Box in Her Pocket and Smiled

She contacted the little box in her pocket and smiled†¦Ã¢â‚¬ ¦ Anne was playing all by her self of course. No one tried to play with her, for she was poor, so nobody thought about her creative character. Anne was utilized to it. she was meandering around the school alone, when she got seeing something sparkling. She raced to it-it was a little brilliant box with certain carvings on it. She got it, attempting to envision what there was inside†¦.. an outsider? Perhaps some money†¦ or chocolates?Or better still†¦ a minuscule outsider which would develop and develop and start to eat individuals! Anne put the container into her pocket. She chose to stay quiet to herself; to open the school afterschool. after an exhausting history exercise, the last ringer rang. Anne surged home and secured herself her rom. She took out the crate. She was hesitant to open it ,however. Consider the possibility that it had a bomb in it. She at long last brought all her mental fortitude to open it when she was upset b a delicate thump on her entryway. It was her mom. Anne please come and lay the table for tea, in light of the fact that I’m tired and my head feels hot, â€Å" she said Anne moaned and figured it would not have any kind of effect in the event that she didn't do it. They needed more to purchase food, at any rate, so it was simply bread rolls and tea. She was eager to open her case. Be that as it may, she went down and laid the table, and sat tight for her dad, a poor tailor, to return home. At the point when he came, he plunked down promptly, depleted from strolling. He opened his paper and started tasting his tea. A gems case, having a place with Mr. artisan, containing a precious stone ring, was lost on her way home. Whoever returns it will get a reward,† he read so anyone might hear Anne opened the case that night. The following day, Anne went to class skipping. Her class needed to compose papers. She picked the point â€Å"if I were a millionaire† to compose on. Different kids snickered at it. â€Å"you? A mogul? † they asked She contacted the little box I her pocket and grinned. It was Mr. Mason’s adornments case with the ring inside

Reading When The World Is Ominous Eight Quotes From MFK Fisher

Reading When The World Is Ominous Eight Quotes From MFK Fisher When it feels like the world is too big, too cold, too heavy, too impossible, do you have an author you turn to for reassurance? For me it’s the food writer MFK Fisher who never fails to help me in finding solid footing. (Incidentally, I’m not the first Rioter to write about the impact that Fisher has had on our lives.) Over the last seven years, in eight different bedrooms, the same paperback 50th anniversary edition of her Art of Eating has lived within arm’s reach of my bed, a permanently on-call soothant for my reoccurring bouts of depression, anxiety, and general existential panic. The Art of Eating is a hefty book (between its covers are Fisher’s five books of gastronomical essays) held up with by a backbone of sensibility that approaches the grand mysteries of life with the same wry, quiet determination that she applies to following a new recipe. Personally, I believe that it’s this kind of backbone that enables Fisher to tackle, experience, and understand just about any topic she turns her clear-eyed gaze upon (her essays range from sketches from her unusual life to several thorough examinations of an oyster’s life) while maintaining a perspective that can comfortably hold both the miraculous and the mundane. Reading Fisher is a reorientation for my brain that moves me from a massive, unknowable, indifferent universe to one where even the greatest mysteries are tangible, no longer mysteries that I experience but can also engage in. It’s not just a grounding moment but a reminder that there is in fact a solid ground for me to stand upon. As a stand-in for those still searching for their MFK Fisher, or as a supplement for those who have found theirs, I’d like to offer a few quotes from The Art of Eating that exemplify the kind of sensible backbone that I find in her. To prevent me from just posting the entire text as one big quote I had to give myself arbitrary limitations and flipped through the book at random, looking only in the sections that I opened to for something that seemed appropriate. The quotes are varied, drawing from her autobiographical writings, meditations, and straight forward advice, while speaking (I hope) to her humor, her straightforward fake-it-till-you-make-it approach to life, her rooted sensibility, and her appreciation for the grand emotions that exist in everyday life. I remember when I was a college freshman my nearest approach to la gourmandize was a midnight visit to Henry’s (…) There I would call for the head waiter, which probably awed my escort almost as much as I hoped it would. The waiter, a kindly soul except on Saturday nights, played up to me beautifully, and together we ordered a large pot of coffee and a German pancake with hot apple-sauce and sweet butter. (“Salted butter ruins the flavor,” I would add in a nonchalant aside to my Tommy or Jimmy.) (p. 8) [On baking bread] It is pleasant: one of those almost hypnotic businesses, like a dance from some ancient ceremony. It leaves you filled with peace, and the house filled with one of the world’s sweetest smells. But it takes a lot of time. If you can find that, the rest is easy. And if you cannot rightly find it, make it, for probably there is no chiropractic treatment, no Yoga exercise, no hour of meditation in a music-throbbing chapel, that will leave you emptier of bad thoughts than this homely ceremony of making bread. (p. 247) I had four [bread pans] of my maternal grandmother’s: a good friend quietly liberated two, and an enemy the rest. I still have Grandmother’s black cast-iron “gem-tins,” and I plan to keep them. (p. 247) There are many ways to love a vegetable. The most sensible way is to love it well-treated. Then you can eat it with the comfortable knowledge that you will be a better man for it, in your spirit and your body too, and will never have to worry about your own love being vegetable. (p. 297) If you are used to drinking, and can, it is pleasant to have whiskey or a good stable wine in your cupboard. A glass in your hand makes the ominous sky seem very high above you. (p. 341) If by chance you want to be out in the streets, benefit by many a Londoner’s experience [during wartime blackouts] and carry a little flask, since welcoming pubs are few and far between, and none too eager to open their doors even to old friends when unidentified planes are reported within sound of the listening posts. (p. 341) For me there is too little of life to spend most of it forcing myself into detachment from it. (p. 457) More often than not people who see me on trains and in ships, or in restaurants, feel a kind of resentment of me since I taught myself to enjoy being alone (…) If I am to be alone, I refuse to be alone as if it were something weak and distasteful, like convalescence. (p. 518) Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles. Thank you for signing up! Keep an eye on your inbox.

An Analysis of the Book, Christ and Empire Essay - 925 Words

Most would not admit this but very often, Christians have in many ways - through crusade, capture and trade, used the name and influence of Jesus Christ to encourage and validate political, economic, even and especially military gain. The book Christ and Empire is representative of Jesus Christ, and empires throughout history with great effort with the fact of Jesus’ implication on human life. As every theologian or political figure interpret Jesus’ power on humanity, He is the central figure of the Byzantine Empire pointing out that power and harmony of a group, and eventually the downfall from America. This is a central focus in Christ and Empire, where Rieger†¦show more content†¦Politics today and back have caused plenty of casualties – from back in to Jesus’ lifetime during the roman empire, where it lead to their disintegration while Christianity progressed. Another example is Israel , where fighting continues , embarked in a solution of separation. And then ironically, people gather in to relieve themselves of the tragedies caused by the very same notion – faith . Now looking in a aspect of law we that in the United States that Christian theology is much involved. we declare ourselves as people who have separated our values in law from the philosophies of church but in actuality its quite the opposite. the United States’ laws are deep rooted on many Christian ideologies on which we perform upon. What did Obama or any preceding president or any politician for that matter have to put his hand on before being sweared in to office? When in court for a review on the witness stand, what do we have to say? â€Å"Do you swear to tell the whole truth, nothing but the truth so help you GOD?† Our very law system and morality can be be matched with god ten commandments : â€Å"thou shalt not kill† and â€Å"thou shalt not steal.† What does it say on America’s money? on the bill it contains †In GOD We Trust†, indicateing that God is really intwined within our law. inherently, Christian theology trails politics by learning its supremacy on people,Show MoreRelatedThe True Conception : An Examination Of Empire During 19th Century Britain1309 Words   |  6 PagesConception: An Examination of Empire in 19th Century Britain† The conquest of the earth, which mostly means the taking it away from those who have a different complexion or slightly flatter noses than ourselves, is not a pretty thing when you look into it too much. -Heart of Darkness (1902) During Victoria’s reign, Great Britain was the center of a worldwide realm that brought the British into contact with a wide variety of different societies. The British Empire had a limitless physical and mentalRead MoreAnalysis Of Thomas F. Mathews The Mistake Of The Emperor Mystique1388 Words   |  6 PagesThe paper serves as a critical analysis of Thomas F. Mathews’ â€Å"The Mistake of the Emperor Mystique† chapter in his book The Clash of Gods: A Reinterpretation of Early Christian Art. The scope of the analysis extends only to the chapter, the works included in the chapter and some supplemental sources by other art historians. It examines Mathews’ central argument and auxiliary claims, paying attention to his use of sources. Additionally it probes the validity of his assertions, drawing comparisonsRead MoreIs The Bible An Unreliable Book Full Of Errors And Contradictions? Essay924 Words   |  4 Pagescontradictions and errors. This is a very com mon charge made against the Bible today. You may have heard this kind of thing from a friend or coworker. Maybe you have even heard this kind of things stated on TV, but is it true? 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While in discourse with the Corinthians, the polemic language of Paul becomes, at times, difficult to digest. While pursuing a better relationship with the believe rs in Corinth, the apostle often used terms such as ‘we,’ ‘our,’ and ‘us.’ These pronouns can be understood in multiple ways; however, the manner in which they are comprehended sheds light on Paul’s agenda. In the analysis of 2 Corinthians 4: 8-18, the pronouns are best understoodRead MoreInterpreting The Book Of Revelation1234 Words   |  5 Pages Approaches to Interpreting the Book of Revelation Josie Nicolato Regent University Approaches to Interpreting the Book of Revelation The book of Revelation was written by the apostle John, in an apocalyptic literature style. It consists of a series of prophecies about the end times, when Jesus will return and triumph over all the evil residing in the world. 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Incorporating sequential narrative and social analysis, he explains his methodology in attaining literacy and how this process influences him to espouse black separatism and resent white people, while providing historical fact and jarring criticism in his arguments. Using first-personRead MoreJesus Status As The Son Of God And The New Testament Essay743 Words   |  3 PagesWho is Jesus? Depending on what perspective one has, he is either a mere historical figure, a Jew from a land occupied by the Roman Empire, or the savior of mankind. In Christian doctrine, he is the only Son of God, the Son of Man, who died for humanity’s sin on a cross and resurrected from death three days later. In the actual text, over the course of the gospels and epistles, some key features of the nature of Jesus is discussed. It establishes Jesus’ status as the Son of God, and builds from thereRead MoreBen Hur : A Classical World Film That Represents The Ancient Roman Civilization1815 Words   |  8 Pagesthe Roman rule (Wyke 19). This paper will draw analysis of the film in the view of its genre, plot, themes and contexts from the movie itself and various scholarly articles. The film will be analysed drawing lessons and historical contexts of the Roman Empire and the 1st Century. Lastly, this paper will offer an alternative movie with similar historical settings in its storyline. From this, the paper will offer further suggestions for more analysis and research on classical world films. Introduction

Characteristic Of Tom Buchanan - Free Essay Example

Sample details Pages: 2 Words: 556 Downloads: 9 Date added: 2019/03/26 Category Literature Essay Level High school Tags: The Great Gatsby Essay Did you like this example? Indirect characterization is when the author reveals knowledge about characters through their words, thoughts, actions and appearances. When reading a book or watching a movie you can usually interpret what type of character you are introduced to, based on the character behaviors, actions and reactions in different settings. It is very important to perceive the characters personalities and behaviors throughout the novel. This will help you understand the novel and each characters different meaning to contribute. Fitzgerald uses indirect characterization in The Great Gatsby to develop Toms characters in the novel. In the Great Gatsby it is implied that Tom have a problem with races and societal fear of lesser races overcoming his white, nordic race. In the story Tom states its up to us (white people) , who are the dominant race, to watch out or they will have control of things (page 19). This statement informs the reader how racist Tom is, because he believes his race is somehow superior to others. An example of this is when he mentions in the story the idea is if we dont look out the white race will be will be utterly submerged. This quote shows us that Tom thinks the equality of other races is an attack on his race. Don’t waste time! Our writers will create an original "Characteristic Of Tom Buchanan" essay for you Create order Another characterization of Toms character, is his unfaithfulness toward his wife, Daisy. Tom does not care about Daisys feelings or what she thinks about his infidelity. In Chapter 7 Tom states, And whats more, I love Daisy too. Once in a while I go off on a spree and make a fool of myself, but I always come back, and in my heart I love her all the time. This proves that Tom is a cheater and he has no respect toward Daisy. The tone of his voice show how careless he is about Daisys feelings; he treats her as if cheating is okay. An example of this is when Tom and Daisy were at a restaurant and Tom did nothing but embarrass Daisy. The fact that he had [a mistress] was insisted upon wherever he was known. His acquaintances resents the fact that he turned up in popular restaurants with her and, leaving her at a table sauntered about, sharing with whomever he knew (Chapter 2). Here, it shows the audience that Tom has no regard for Daisy because he embarrass her by rubbing his mistress in her face. Finally, Tom is arrogant. Whenever theres a moment to use his arrogance; he behave as if hes better than everyone else. A time when Tom utilizes his arrogance, is when Tom gives Nick a tour of his house and mentions how nice of a place he has. In Chapter 1 Tom states Ive got a nice place here, this here shows the reader how much of a narcissistic personality Tom reveals. He compliments his own home as if hes trying to prove how much money he has, when it is quite obvious that hes wealthy. An example of this is when Tom states Id be a damn fool to live anywhere else. This tells us that Tom thinks the East Egg is better than the West Egg because East Egg been had money, while the West Egg have to work for theirs. In conclusion, Tom is an arrogant, racist, disloyal man who has no respect for women or anyone else.

Blood Promise Chapter Twelve Free Essays

Being with Lissa left me with more questions than answers, and so without a course of action, I simply continued to stay with the Belikovs for the next few days. I fell into their normal routine, again surprised by how easy it was. I tried hard to make myself useful, doing any chores they’d let me do and even going so far as watching the baby (something I wasn’t entirely comfortable with, seeing as guardian training hadn’t left much time for after school jobs like babysitting). We will write a custom essay sample on Blood Promise Chapter Twelve or any similar topic only for you Order Now Yeva eyed me the whole time, never saying anything but always looking like she disapproved. I wasn’t sure if she wanted me to go or if that was simply the way she always looked. The others, however, didn’t question me at all. They were delighted to have me around and made it obvious in every action. Viktoria was especially happy. â€Å"I wish you could come back to school with us,† Viktoria said wistfully one evening. She and I had been spending a lot of time together. â€Å"When do you go back?† â€Å"Monday, right after Easter.† I felt a little sadness stir in me. Whether I was still here or not, I would miss her. â€Å"Oh, man. I didn’t realize it was so soon.† A small silence fell between us; then she gave me a sidelong look. â€Å"Have you thought†¦ well, have you maybe thought about coming back to St. Basil’s with us?† I stared. â€Å"St. Basil’s? Your school is named after a saint too?† Not all of them were. Adrian had attended an East Coast school called Alder. â€Å"Ours is a human saint,† she said with a grin. â€Å"You could enroll there. You could finish your last year-I’m sure they’d take you.† Of all the crazy options I’d considered on this trip-and believe me, I’d considered a lot of crazy things-that was one that had never crossed my mind. I’d written school off. I was pretty sure there was nothing else I could learn-well, after meeting Sydney and Mark, it had become obvious there were still a few more things. Considering what I wanted to do with my life, however, I didn’t think another semester of math and science would do much for me. And as far as guardian training went, mostly all I had left to do w s prepare for the end-of-year trials. I somehow doubted those tests and challenges would even come remotely close to what I’d experienced with Strigoi already. I shook my head. â€Å"I don’t think so. I think I’m pretty much done with school. Besides, it’d all be in Russian.† â€Å"They’d translate for you.† A mischievous grin lit her face. â€Å"Besides, kicking and punching transcend language.† Her smile faded to a more thoughtful expression. â€Å"But seriously. If you aren’t going to finish school, and you aren’t going to be a guardian†¦ well, why don’t you stay here? I mean, just in Baia. You could live with us.† â€Å"I’m not going to be a blood whore,† I said immediately. An odd look crossed her face. â€Å"That’s not what I meant.† â€Å"I shouldn’t have said that. Sorry.† I felt bad about the comment. While I kept hearing rumors about blood whores in town, I’d only seen one or two, and certainly the Belikov women weren’t among them. Sonya’s pregnancy was something of a mystery, but working in a drugstore didn’t seem that sordid. I’d learned a little bit more about Karolina’s situation. The father of her children was a Moroi she apparently had a genuine connection with. She hadn’t cheapened herself to be with him, and he hadn’t used her. After the baby was born, the two of them had decided to part ways, but it had been friendly. Karolina was now apparently dating a guardian who visited whenever he had leave. The few blood whores I had seen around town very much fit my stereotype. Their clothing and makeup screamed easy sex. The bruises on their necks clearly showed that they had no problem with letting their partners drink blood during sex, which was pretty much the sleaziest thing a dhampir could do. Only humans gave blood to Moroi. My race didn’t. To allow it-particularly during sexual activities-well, like I said, it was sleazy. The dirtiest of the dirty. â€Å"Mother would love it if you stayed. You could get a job too. Just be part of our family.† â€Å"I can’t take Dimitri’s place, Viktoria,† I said softly. She reached out and gave my hand a reassuring squeeze. â€Å"I know. No one expects you to. We like you for you, Rose. You being here just feels right-there’s a reason Dimka chose to be with you. You fit in here.† I tried to imagine the life she described. It sounded†¦ easy. Comfortable. No worries. Just living with a loving family, laughing and hanging out together each night. I could go about my own life, not having to trail someone else all day. I would have sisters. There’d be no fighting-unless it was to defend. I could give up this plan to kill Dimitri-which I knew would kill me too, either physically or spiritually. I could choose the rational path, let him go and accept him as dead. And, yet†¦ if I did that, why not just go back to Montana? Back to Lissa and the Academy? â€Å"I don’t know,† I told Viktoria at last. â€Å"I don’t know what I’m going to do.† It was just after dinner, and she glanced hesitantly at the clock. â€Å"I don’t want to leave you since we don’t have much time together, but†¦ I was supposed to meet someone soon†¦Ã¢â‚¬  â€Å"Nikolai?† I teased. She shook her head, and I tried to hide my disappointment. I’d seen him a few times, and he’d grown more and more likeable. It was too bad Viktoria couldn’t kindle any feelings for him. Now, though, I wondered if there might be something holding her back-or rather, someone. â€Å"Oh, spill,† I said with a grin. â€Å"Who is he?† She kept her face blank in a fair imitation of Dimitri’s. â€Å"A friend,† she said evasively. But I thought I saw a smile in her eyes. â€Å"Someone at school?† â€Å"No.† She sighed. â€Å"And that’s the problem. I’m going to miss him so much.† My smile faded. â€Å"I can imagine.† â€Å"Oh.† She looked embarrassed. â€Å"That’s stupid of me. My problems†¦ well, they’re nothing compared to yours. I mean, I may not see him for a while†¦ but I will see him. But Dimitri’s gone. You won’t see him ever again.† Well, that might not be entirely true. I didn’t tell her that, though. Instead, I just said, â€Å"Yeah.† To my surprise, she gave me a hug. â€Å"I know what love’s like. To lose that†¦ I don’t know. I don’t know what to say. All I can tell you is that we’re here for you. All of us, okay? You can’t replace Dimitri, but you do feel like a sister.† Her calling me a sister both stunned and warmed me at the same time. She had to go get ready for her date after that. She hurriedly changed clothes and put on makeup-definitely more than a friend, I decided-and headed out the door. I was kind of glad because I didn’t want her to see the tears that her words had brought to my eyes. I’d spent my life as an only child. Lissa had been the closest I had to a sister. I’d always thought of Lissa as one; one I’d now lost. To hear Viktoria call me a sister now†¦ well, it stirred something in me. Something that told me I really did have friends and wasn’t alone. I headed down to the kitchen after that, and Olena soon joined me. I was rummaging for food. â€Å"Was that Viktoria I heard leave?† she asked. â€Å"Yeah, she went off to see a friend.† To my credit, I kept my expression neutral. No way would I sell Viktoria out. Olena sighed. â€Å"I’d wanted her to run an errand for me in town.† â€Å"I’ll do it,† I said eagerly. â€Å"After I grab something to eat.† She gave me a kind smile and patted my cheek. â€Å"You have a good heart, Rose. I can see why Dimka loved you.† It was so amazing, I thought, how accepted my relationship with Dimitri was around here. No one brought up age or teacher-student relationships. As I’d told Sydney, it was like I was his widow or something, and Viktoria’s words about me staying replayed in my head. The way Olena looked at me made me feel like I really was her daughter, and once more, I experienced those traitorous feelings about my own mom. She probably would have scoffed at me and Dimitri. She would have called it inappropriate and said I was too young. Or would she have? Maybe I was being too harsh. Seeing me in front of the open cupboard, Olena shook her head reproachfully. â€Å"But you need to eat first.† â€Å"Just a snack,† I assured her. â€Å"Don’t go to any trouble.† She ended up slicing me off big pieces of black bread she’d baked earlier that day and put out a tub of butter because she knew I loved to slather up my slices. Karolina had teased me that Americans might be shocked to know what was in this bread, so I never asked any questions. It was somehow sweet and tangy at the same time, and I loved it. Olena sat down across from me and watched me eat. â€Å"This was his favorite when he was little.† â€Å"Dimitri’s?† She nodded. â€Å"Whenever he was on break from school, the first thing he’d do is ask for that bread. I practically had to make him his own loaf each time with the way he ate. The girls never ate that much.† â€Å"Guys always seem to eat more.† Admittedly, I could keep up with most of them. â€Å"And he’s bigger and taller than most.† â€Å"True,† she mused. â€Å"But I eventually reached a point where I made him start making it himself. I told him if he was going to eat all my food, he’d best know how much work went into it.† I laughed. â€Å"I can’t imagine Dimitri baking bread.† And yet, as soon as the words came out, I reconsidered. My immediate associations with Dimitri were always intense and fierce; it was his sexy, battle-god persona that came to mind. Yet, it had been Dimitri’s gentleness and thoughtfulness mixed with that deadliness that made him so wonderful. The same hands that wielded stakes with such precision would carefully brush the hair out of my face. The eyes that could astutely spot any danger in the area would regard me wonderingly and worshipfully, like I was the most beautiful and amazing woman in the world. I sighed, consumed by that bittersweet ache in my chest that had become so familiar now. What a stupid thing, getting worked up over a loaf of bread of all things. But that was how it was. I got emotional whenever I thought about Dimitri. Olena’s eyes were on me, sweet and compassionate. â€Å"I know,† she said, guessing my thoughts. â€Å"I know exactly how you feel.† â€Å"Does it get easier?† I asked. Unlike Sydney, Olena had an answer. â€Å"Yes. But you’ll never be the same.† I didn’t know whether to take comfort from those words or not. After I finished eating, she gave me a brief grocery list, and I set off toward downtown, happy to be outside and moving. Inactivity didn’t suit me. While in the grocery store, I was surprised to run into Mark. I’d gotten the impression he and Oksana didn’t come to town that often. I wouldn’t have put it past them to grow their own food and live off the land. He gave me a warm smile. â€Å"I wondered if you were still around.† â€Å"Yeah.† I held up my basket. â€Å"Just doing some shopping for Olena.† â€Å"I’m glad you’re still here,† he said. â€Å"You seem more†¦ at peace.† â€Å"Your ring is helping, I think. At least with the peace. It hasn’t done much as far as any decision making goes.† He frowned, shifting the milk he held in one arm to the other. â€Å"What decisions?† â€Å"What to do now. Where to go.† â€Å"Why not stay here?† It was eerie, so similar to the conversation I’d had with Viktoria. And my response was equally similar. â€Å"I don’t know what I’d do if I stayed here.† â€Å"Get a job. Live with the Belikovs. They love you, you know. You fit right in with their family.† That warm, loved feeling came back, and I again tried to imagine myself just settling down with them, working in a store like this or waiting tables. â€Å"I don’t know,† I said. I was a broken record. â€Å"I just don’t know if that’s right for me.† â€Å"Better than the alternative,† he warned. â€Å"Better than running off with no real purpose, throwing yourself in the face of danger. That’s no choice at all.† And yet, it was the reason I’d come to Siberia in the first place. My inner voice scolded me. Dimitri, Rose. Have you forgotten Dimitri? Have you forgotten how you came here to free him, like he would have wanted? Or was that really what he would have wanted? Maybe he would have wanted me to stay safe. I just didn’t know, and with no more help from Mason, my choices were even more muddled. Thinking of Mason suddenly reminded me of something I’d totally forgotten. â€Å"When we talked before†¦ well, we talked about what Lissa and Oksana could do. But what about you?† Mark narrowed his eyes. â€Å"What do you mean?† â€Å"Have you ever†¦ have you ever run into, um, ghosts?† Several moments passed, and then he exhaled. â€Å"I’d hoped that wouldn’t happen to you.† It astonished me then how much relief I felt to know I wasn’t alone in my ghostly experiences. Even though I now understood that having died and been to the world of the dead made me a target for spirits, it was still one of the freakiest things about being shadow-kissed. â€Å"Did it happen without you wanting it?† I asked. â€Å"At first. Then I learned to control it.† â€Å"Me too.† I suddenly recalled the barn. â€Å"Actually, that’s not entirely true.† Lowering my voice further, I hastily recapped what had happened on my trip here with Sydney. I’d never spoken of it to anyone. â€Å"You must never, ever do that again,† he said sternly. â€Å"But I didn’t mean to! It just happened.† â€Å"You panicked. You needed help, and some part of you called out to the spirits around you. Don’t do it. It’s not right, and it’s easy to lose control.† â€Å"I don’t even know how I did it.† â€Å"Like I said, lapse of control. Don’t ever let your panic get the best of you.† An older woman passed us, a scarf over her head and a basket of vegetables in her arms. I waited until she was gone before asking Mark, â€Å"Why did they fight for me?† â€Å"Because the dead hate Strigoi. The Strigoi are unnatural, neither living nor dead-just existing in some state in between. Just as we sense that evil, so do the ghosts.† â€Å"Seems like they could be a good weapon.† That face, normally easy and open, frowned. â€Å"It’s dangerous. People like you and me already walk the edge of darkness and insanity. Openly calling upon the dead only brings us closer to falling over that edge and losing our minds.† He glanced at his watch and sighed. â€Å"Look, I have to go, but I’m serious, Rose. Stay here. Stay out of trouble. Fight Strigoi if they come to you, but don’t go seeking them blindly. And definitely leave the ghosts alone.† It was a lot of advice to get in a grocery store, a lot of advice I wasn’t sure I could follow. But I thanked him and sent my regards to Oksana before paying and leaving as well. I was heading back toward Olena’s neighborhood when I rounded a corner and nearly walked right into Abe. He was dressed in his usual flashy way, wearing that expensive coat and a yellow-gold scarf that matched the gold in his jewelry. His guardians hovered nearby, and he leaned casually against a building’s brick wall. â€Å"So this is why you came to Russia. To go to the market like some peasant.† â€Å"No,† I said. â€Å"Of course not.† â€Å"Just sightseeing then?† â€Å"No. I’m just being helpful. Stop trying to get information out of me. You’re not as smart as you think you are.† â€Å"That’s not true,† he said. â€Å"Look, I told you already. I came here to tell the Belikovs the news. So go back and tell whoever you’re working for that that’s that.† â€Å"And I told you before not to lie to me,† he said. Again, I saw that odd mix of danger and humor. â€Å"You have no idea how patient I’ve been with you. From anyone else, I would have gotten the information I needed that first night.† â€Å"Lucky me,† I snapped back. â€Å"What now? Are you going to take me down an alley and beat me up until I tell you why I’m here? I’m losing interest in this whole scary-mob-boss routine, you know.† â€Å"And I’m losing patience with you,† he said. There went the humor, and as he stood over me, I couldn’t help but uneasily note that he was better built than most Moroi. A lot of Moroi avoided fights, but I wouldn’t have been surprised if Abe had roughed up as many people as his bodyguards had. â€Å"And honestly? I don’t care why you’re here anymore. You just need to leave. Now.† â€Å"Don’t threaten me, old man. I’ll leave whenever the hell I want.† It was funny, I’d just sworn to Mark that I didn’t know if I could stay in Baia, but when pressured by Abe, I just wanted to dig my feet in. â€Å"I don’t know what you’re trying to keep me from, but I’m not scared of you.† That also wasn’t entirely true. â€Å"You should be,† he returned pleasantly. â€Å"I can be a very good friend or a very bad enemy. I can make it worth your while if you leave. We can strike a bargain.† There was an almost excited gleam in his eyes as he spoke. I recalled Sydney describing him manipulating others, and I got the feeling this was what he lived for-negotiating, striking trades to get what he wanted. â€Å"No,† I said. â€Å"I’ll leave when I’m ready. And there’s nothing you or whoever you’re working for can do about it.† Hoping I appeared bold, I turned around. He reached out and grabbed my shoulder, jerking me back, nearly causing me to lose the groceries. I started to lunge forward in attack mode, but his guardians were right there in a flash. I knew I wouldn’t get far. â€Å"Your time is up here,† hissed Abe. â€Å"In Baia. In Russia. Go back to the U.S. I’ll give you what you need-money, first-class tickets, whatever.† I stepped out of his reach, backing carefully away. â€Å"I don’t need your help or your money-God only knows where it comes from.† A group of people turned the corner across the street, laughing and talking, and I stepped back further, certain Abe wouldn’t start a scene with witnesses present. It made me feel braver, which was probably stupid on my part. â€Å"And I already told you: I’ll go back whenever the hell I want.† Abe’s eyes lifted to the other pedestrians, and he too retreated back with his guardians. That chilling smile was on his face. â€Å"And I told you. I can be a very good friend or a very bad enemy. Get out of Baia before you find out which.† He turned around and left, much to my relief. I didn’t want him to see just how much fear his words had left on my face. I went to bed early that night, suddenly feeling antisocial. I lay there for a while, flipping through another magazine I couldn’t read, and amazingly found myself growing more and more tired. I think the encounters with Mark and Abe had exhausted me. Mark’s words about staying had hit too close to home after my earlier conversation with Viktoria. Abe’s thinly veiled threats had raised all my defenses, putting me on guard against whoever was working with him to make me leave Russia. At what point, I wondered, would he truly lose patience and stop trying to bargain? I drifted off to sleep and the familiar sense of an Adrian-dream settled around me. It had been a long time since this had happened, and I’d actually thought he’d listened to me when I’d told him to stay away before. Of course, I always told him that. This had been the longest time span to go by without a visit, and as much as I hated to admit it, I’d kind of missed him. The setting he’d chosen this time was a piece of the Academy’s property, a woodsy area near a pond. Everything was green and in bloom, and sunlight shone down on us. I suspected Adrian’s creation didn’t match what Montana’s weather was really like right now, but then, he was in control. He could do whatever he wanted. â€Å"Little dhampir,† he said, smiling. â€Å"Long time no see.† â€Å"I thought you were done with me,† I said, sitting down on a large, smooth rock. â€Å"Never done with you,† he said, stuffing his hands in his pockets and strolling over to me. â€Å"Although†¦ to tell the truth, I did intend to stay away this time. But, well, I had to make sure you were still alive.† â€Å"Alive and well.† He smiled down at me. The sun glinted off his brown hair, giving it golden-chestnut highlights. â€Å"Good. You seem very well, actually. Your aura’s better than I’ve ever seen it.† His eyes drifted from my face down to where my hands lay in my lap. Frowning, he knelt down and picked up my right hand. â€Å"What’s this?† Oksana’s ring was on it. Despite the ring’s lack of ornamentation, the metal gleamed brightly in the light. The dreams were so strange. Even though Adrian and I weren’t together, exactly, the ring had followed me in and kept its power enough that he could sense it. â€Å"A charm. It’s infused with spirit.† Like me, this was apparently something he’d never considered. His expression grew eager. â€Å"And it heals, right? It’s what’s keeping some of the darkness from your aura.† â€Å"Some,† I said, uneasy about his fixation on it. I took it off and slipped it into my pocket. â€Å"It’s temporary. I met another spirit user-and a shadowkissed dhampir.† More surprise registered on his face. â€Å"What? Where?† I bit my lip and shook my head. â€Å"Damn it, Rose! This is big. You know how Lissa and I have been looking for other spirit users. Tell me where they are.† â€Å"No. Maybe later. I don’t want you guys coming after me.† For all I knew, they were already after me, using Abe as their agent. His green eyes flashed angrily. â€Å"Look, pretend for a moment the world doesn’t revolve around you, okay? This is about Lissa and me, about understanding this crazy magic inside of us. If you’ve got people who can help us, we need to know.† â€Å"Maybe later,† I repeated stonily. â€Å"I’m moving on soon-then I’ll tell you.† â€Å"Why are you always so difficult?† â€Å"Because you like me that way.† â€Å"At the moment? Not so much.† It was the kind of joking comment Adrian usually made, but just then, something about it bothered me. For some reason, I got the tiniest, tiniest feeling that I suddenly wasn’t as endearing to him as usual. â€Å"Just try being patient,† I told him. â€Å"I’m sure you guys have other stuff to work on. And Lissa seems pretty busy with Avery.† The words slipped out before I could help it, and some of the bitterness and envy I’d felt watching them the other night laced my tone. Adrian raised an eyebrow. â€Å"Ladies and gentlemen, she admits it. You have been spying on Lissa-I knew it.† I looked away. â€Å"I just like to know she’s alive too.† As if I could go anywhere in the world and not know that. â€Å"She is. Alive and well, like you. Er†¦ mostly well.† Adrian frowned. â€Å"Sometimes I get this strange vibe off of her. She doesn’t seem quite right or her aura will flicker a little. Never lasts long, but I still worry.† Something in Adrian’s voice softened. â€Å"Avery worries about her too, so Lissa’s in good hands. Avery’s pretty amazing.† I gave him a scathing look. â€Å"Amazing? Do you like her or something?† I hadn’t forgotten Avery’s comment about leaving the door unlocked for him. â€Å"Of course I like her. She’s a great person.† â€Å"No, I mean like. Not like.† â€Å"Oh, I see,† he said, rolling his eyes. â€Å"We’re dealing with elementary school definitions of ? ®like.'† â€Å"You’re not answering the question.† â€Å"Well, like I said, she’s a great person. Smart. Outgoing. Beautiful.† Something in the way he said â€Å"beautiful† bugged me. I averted my eyes again, playing with the blue nazar around my neck as I tried to parse my feelings. Adrian figured things out first. â€Å"Are you jealous, little dhampir?† I looked back up at him. â€Å"No. If I was going to be jealous over you, I would have gone crazy a long time ago, considering all the girls you mess around with.† â€Å"Avery’s not the kind of girl you mess around with.† Again, I heard that affection in his voice, that dreaminess. It shouldn’t have bothered me. I should have been glad he was interested in another girl. After all, I’d been trying to convince him to leave me alone for a very long time. Part of the conditions of him giving me money for this trip had involved me promising to give him a fair shot at dating when-and if-I returned to Montana. If he got together with Avery, it would be one less thing for me to worry about. And honestly, if it had been any other girl except Avery, I probably wouldn’t have minded. But somehow, the idea of her enchanting him was just too much. Wasn’t it bad enough that I was losing Lissa to her? How was it possible that one girl could so easily take my place? She’d stolen my best friend, and now the guy who’d sworn up and down that I was the one he wanted was seriously considering replacing me. You’re being a hypocrite, a stern voice inside of me said. Why should you feel so wronged about someone else coming into their lives? You abandoned them. Lissa and Adrian both. They have every right to move on. I stood up angrily. â€Å"Look, I’m done talking to you tonight. Will you let me out of this dream? I’m not telling you where I am. And I’m not interested in hearing about how wonderful Avery is and how much better than me she is.† â€Å"Avery would never act like a little brat,† he said. â€Å"She wouldn’t get so offended that someone actually cares enough to check on her. She wouldn’t deny me the chance to learn more about my magic because she was paranoid someone would ruin her crazy attempt to get over her boyfriend’s death.† â€Å"Don’t talk to me about being a brat,† I shot back. â€Å"You’re as selfish and self-centered as usual. It’s always about you-even this dream is. You hold me against my will, whether I want it or not, because it amuses you.† â€Å"Fine,† he said, voice cold. â€Å"I’ll end this. And I’ll end everything between us. I won’t be coming back.† â€Å"Good. I hope you mean it this time.† His green eyes were the last thing I saw before I woke up in my own bed. I sat up, gasping. My heart felt like it was breaking, and I almost thought I might cry. Adrian was right-I had been a brat. I’d lashed out at him when it wasn’t really deserved. And yet†¦ I hadn’t been able to help it. I missed Lissa. I even kind of missed Adrian. And now someone else was taking my place, someone who wouldn’t just walk away like I had. I won’t be coming back. And for the first time ever, I had a feeling he really wouldn’t be. How to cite Blood Promise Chapter Twelve, Essay examples

Swot Analysis at Samsung for Pestle- MyAssignmenthelp.com

Question: Discuss about theSwot Analysis at Samsungfor Pestle. Answer: Swot Analysis At Samsung There are factors that affect the performance of a business which could be internal or external and impact the profitability of a company. The external factors are normally outside of the immediate control of the company and may take time to make adjustments accordingly. Internal factors affecting a company can be quickly addressed by making internal changes within. The decision as to which decision to make begins by first using tools of analysis to determine the areas that need change, using SWOT and PESTLE analysis tools. SWOT Analysis of Samsung Corporation Strengths - Samsung has developed solid and long-standing business relationships with retail outlets in major markets around the globe where their products can be sold. The company has a strong manufacturing base that is supported by a robust marketing capability. Samsung has developed a research department that is innovative (Shin and Kim 2015) that rolls new products into the market frequently thus keeping it competitive. Weaknesses- Samsung has had a major problem in launching one flagship product, the Galaxy 7 which had problems with the battery system. This negative publicity has affected its brand image of quality. Some cheaper brands which are generic from the Chinese manufacturers are making inroads into its market by introducing cheaper phones in its market. Samsung relies heavily on the European and American markets for much of its sale, which is a risky proposition. Opportunities- Samsung has the opportunity to tap into new emerging markets like Africa and India which still have low uptakes of mobile phones and their accessories. There is a growing market for wearable technology which is still untapped in all its markets. There is an opportunity to market its payment service Samsung Pay to compete with other vendors such as Apple Pay. There is an opportunity to leverage more on online marketing using platforms such as Alibaba and Amazon. Threats- Samsung faces the threat of new Chinese mobile technology manufacturers such as Huawei who are posing a challenge in most phone offerings by making cheaper generic brands. Apple has steadily grown its market presence in traditional Samsung markets and is poised to significantly capture its market share in the top-end phone markets (Gupta and Prinzinger 2013). Apple is also considering entering the home appliances markets to manufacture products to which Samsung traditionally makes such as cameras. SWOT and PESTLE analysis on units of Samsung Samsung Telecommunications-SWOT and PESTLE analysis Definition of SWOT analysis- SWOT analysis can be defined as the comprehensive study that is undertaken by an organization or business entity in order to identify its strengths and weaknesses internally while at the same time also identifying the opportunities and threats that it faces (Fereira 2013). Strengths- Global brand name that is well know due to the Samsung Corporation name. This gives Samsung Telecommunications a strong visibility in the market. Weaknesses- the Company operates mostly in South Korea and this limitation in its market reduces its revenue streams that would have accrued by expanding to other markets. Opportunities- the Company has the opportunity to expand to markets which are emerging such as Africa where it can market its telecommunication products. Threats- The main threat is the Chinese companies that are entering the telecommunication market in South Korea and offering cheaper brands. PESTLE ANALYSIS of Samsung Telecommunication Definitions of the terms political, economic, social, technological, legal and environmental. The definition of the term political can refer to the effect on a company by government regulations that regulate the parameters of operation within a country. The main factors that are addressed are the trade regulations, the tax regimen, and the political stability. The economic definition can refer to the factors that will affect the macro-economic determinants of doing business such as interest rates and the unemployment rate within the locality of operation. The social definition refers to the socio-economic factors that can affect its operations such as the cultural differences and the customer demographics of the market. The technological definition can refer to the impact that new technologies available will impact the performance of a business entity in the market where it operates. This can include the lifecycle of the new technologies as well as the use of the internet. The legal definition refers to the legal risks that are associated with doing business such as litigations and law suits that be filed against a business entity in the locality where it operate (Kwok 2013). The environmental definition refers to the impact that a business will have on the environment in terms of its production facilities. This will include consider how it disposes of waste after manufacturing as well as the consumption of resources such as water. PESTLE Analysis of Samsung Telecommunications Political- The political consideration is that the government is favorable to the company as a homegrown company and provides a conducive environment for operation. Economic- the economic consideration is that the macro-economic indicators where it operates which is mostly in South Korea are strong and the company can forecast to grow within the market (Sriramesh, Rivera-Sanchez and Soriano 2013). Social- The social factors are favorable to the company in that it taps into the pool of skilled labor that is available locally without using expatriate labor for its operations. Technological- The technological consideration is that the company is continually adapting new technologies that are available such as shifting from CDMA to GSM platforms in producing its products (SWOT Analysis Reports 2013). Legal- the Company currently does not have any litigation pending in court due to patent law suits. Environmental-The Company uses mostly imported raw material for most of its manufacturing such as iron from China and therefore does not negatively affect the environment with its operations. Samsung Electronics - SWOT and PESTLE analysis Strengths- Strong brand name that is built on quality and reliability in the home appliances market (Lee, Kim and Hong 2017). Weaknesses- the Company is facing competition from generic and cheaper brands from China which is reducing its market share in the lower tier market. Opportunities- the Company has a good opportunity to diversify to new markets such as India and Africa where the market is relatively untapped. Threats- The threat is from Apple in the high end market and cheaper models from other manufacturers in the low end market. PESTLE Analysis Political- Most of the markets where it operates, the political environment is conducive for the company to continue to operate (Ali 2016). Economic- The global economic upheavals affect the local economies of the countries where it operates and affects its revenues, especially in North America and Europe. Social- the Company is involved in many CSR (corporate social responsibility) activities in most of its markets and this builds social acceptance for the company as a responsible corporate citizen (Hadjkhani, Lee and Park, 2016). Technological- Samsung electronics is well known for innovation and is has a comparative advantage over most of its competitors in innovativeness. Legal- Samsung electronics is facing litigation from allegations by Apple that it imitated Apples proprietary designs ( Kim 2016) and could face fines from the court when the case is settled. Environmental- The Company has adopted a production culture that is eco-friendly in most of its production facilities, including using recycled parts (Moskalev and Park 2010). SWOT and PESTLE analysis of Samsung Semiconductor Strengths- Being a specialized company manufacturing semi-conductors (Lee 2015) in the US, it taps on the vibrant innovative pool of workers from the US which is critical in driving the company forward. Weaknesses- Having only one manufacturing base in the US this is a limitation in moving its products into markets outside of the US with increased transport costs. Opportunities- the Company can diversify its operations outside of the US by establishing manufacturing bases in other markets so as to reduce transport costs. Threats- The influx of Chinese manufactures offering similar products at lower prices is a major threat to the continued profitability of the company. Pestle Political- The political environment is conducive within which to operate in the US where there is guaranteed stability. Economic-The strong American economy is the major driver for the demand of the company which mostly supplies semi-conductors ( Verbeke and Kano 2015) to technology firms within the US. Social- The social consideration is that it is a wholly owned subsidiary that has taken the American style of operation and has fitted within the social fabric of the US. Technological- The Company enjoys a strong culture of innovation that is synonymous with the innovation of its parent company and these results in producing quality products. Legal-The Company is not involved in any litigation due to non-compliance with local regulations or tax-remittances. Environmental- The Company uses the latest cutting edge technology that minimizes waste so as to have minimum impact on degrading the environment. The companies carbon footprint is also small as it produces using nano technology which has a small environmental footprint. Definition of the term operating environment- this can be defined as the totality of the events, conditions and relationships over which an organization has no control but in which it operates. It includes the competitors, the customer, the stakeholders, the markets and the regulatory agencies. References Ali, A.J. 2016, "HEGEMONIC STATES AND MNCS", Journal of Competitiveness Studies, vol. 24, no. 4, pp. Ferreira, J. (2013). Multimethodology in Metaheuristics. The Journal of the Operational Research Society, 64(6), 873-883. Retrieved from https://www.jstor.org/stable/23409366 Gupta, A. Prinzinger, J. 2013, "Apple, Inc.: Where Is It Going From Here?", Journal of Business Case Studies (Online), vol. 9, no. 3, pp. 215-n/a. Hadjikhani, A., Lee, J.W. Park, S. 2016, "Corporate social responsibility as a marketing strategy in foreign markets", International Marketing Review, vol. 33, no. 4, pp. 530-554. Kim, J.Y. 2016, "Message strategies in smartphone patent battles", Journal of Communication Management, vol. 20, no. 3, pp. 255-267. Lee, J. 2015, "The Chicken Game and the Amplified Semiconductor Cycle: The Evolution of the DRAM Industry from 2006 to 2014 *", Seoul Journal of Business, vol. 21, no. 1, pp. 1-30. 198-201. Lee, S.M., Kim, N.R. Hong, S.G. 2017, "Key success factors for mobile app platform activation", Service Business, vol. 11, no. 1, pp. 207-227. Moskalev, S. Park, S.C. 2010, "South Korean Chaebols and Value-Based Management", Journal of Business Ethics, vol. 92, no. 1, pp. 49-62. Shin, W.S. Kim, C. 2015, "Samsung's journey to excellence in quality", International Journal of Quality and Service Sciences, vol. 7, no. 2, pp. 312-320. Sriramesh, K., Rivera-Snchez, M. Soriano, C. 2013, "Websites for stakeholder relations by corporations and non-profits", Journal of Communication Management, vol. 17, no. 2, pp. 122-139. SWOT Analysis Reports: Adobe, Intel, Samsung Market Research 2013, , New York. Kwok, B. (2013). Macro Corporate Analysis. In Financial Analysis in Hong Kong: Qualitative Examination of Financial Statements (2nd edition) for CEOs and Board Members (pp. 185-204). Hong Kong: Chinese University Press. Retrieved from https://www.jstor.org/stable/j.ctt1p9wqmp.16

The Road Not Taken in the Choices of Life Essay Example For Students

The Road Not Taken in the Choices of Life Essay I shall be telling this with a sign Somewhere ages and ages hence: Two roads diverged in a wood, and I We will write a custom essay on The Road Not Taken in the Choices of Life specifically for you for only $16.38 $13.9/page Order now Took the one less traveled by, And that has made all the difference. (Frost 751) The narrator of this last stanza of The Road Not Taken is Edward Thomas, eluding that the choice he has just made may be the wrong, or the right; but only time will tell. On the surface, Robert Frosts poem is a story about a walk on a wooded road, but it had deeper meaning to him and how he feels about the road. Also, the poem has a universal meaning about life and the choices it presents to you. Further, the poem is magnificently written in the typical rhyming Frost style. Lastly, a sigh might just be a sigh to you, but in this piece it means much more to Frost. Frosts 1916 poem The Road Not Taken is an example of how Frost writes poetry enthralling the reader with a grand opening and an unexpected ending that must be thoroughly analyzed. Frost wrote The Road Not Taken while living in Gloucestershire, England in 1914 though he was an American citizen. His friend Edward Thomas and he would often go on walks so Thomas could show him special plants or sights. When Thomas would choose a path, it was certain that every time he would regret the choice he had made sighing that they should have taken a better direction (Robert Frosts Lesser Known Poems). When Frost wrote this he supposedly pretended to carry himself as Thomas just long enough to write the poem. Furthermore, Frost first wrote the poem as almost a joke for Thomas. But, it later held more value for him, as an example of life choices. The Road Not Taken is literally story about a walk on a road one fall morning. In the opening line it tells of how the road broke into a y. This simple y in the road eludes also to Frosts first line of the poem and his choice of yellow (y) to describe the fall trees. Frost talks about the two roads and how they are the same, comparing them. No one else is on the road with the narrator. He is alone, contemplating the decision by himself. There is a decision that is going to be made by the narrator as to which road equally worn to take with no help from anyone. He knows that the road he takes will lead him forever, foreshadowing that the choice he does makes could be a regret or satisfaction. Frost then said in the present tense last stanza that the narrators choice was the road less traveled. The road in the poem is not just a road; it is a symbol of choices in our lives that we must make. Frost implies that the narrator is sorry that he could not take both roads, see two different outcomes before the decision is made. The outcomes can not be seen though, looking as far as he could the road would bend and disappear into the undergrowth. He says to himself three times in the poem that both roads are equal, but in the final outcome he chooses the one less traveled, wanting wear (Frost 750). Only one road may be taken, one decision made, and one final destiny for a lifetime. The narrator could live to regret that he did or did not take another path. Also, his decision may be satisfying to him, not looking back at what may have been but instead of what is here, what he is living for right now. .u1577ae16e76c8db797652c93f008199e , .u1577ae16e76c8db797652c93f008199e .postImageUrl , .u1577ae16e76c8db797652c93f008199e .centered-text-area { min-height: 80px; position: relative; } .u1577ae16e76c8db797652c93f008199e , .u1577ae16e76c8db797652c93f008199e:hover , .u1577ae16e76c8db797652c93f008199e:visited , .u1577ae16e76c8db797652c93f008199e:active { border:0!important; } .u1577ae16e76c8db797652c93f008199e .clearfix:after { content: ""; display: table; clear: both; } .u1577ae16e76c8db797652c93f008199e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1577ae16e76c8db797652c93f008199e:active , .u1577ae16e76c8db797652c93f008199e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1577ae16e76c8db797652c93f008199e .centered-text-area { width: 100%; position: relative ; } .u1577ae16e76c8db797652c93f008199e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1577ae16e76c8db797652c93f008199e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1577ae16e76c8db797652c93f008199e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1577ae16e76c8db797652c93f008199e:hover .ctaButton { background-color: #34495E!important; } .u1577ae16e76c8db797652c93f008199e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1577ae16e76c8db797652c93f008199e .u1577ae16e76c8db797652c93f008199e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1577ae16e76c8db797652c93f008199e:after { content: ""; display: block; clear: both; } READ: Civil War - The Battle at Hampton Roads EssayThe Road Not Taken is masterfully written not just with forceful opening words and an ironic final stanza but also with rhyme scheme. Frost wrote it in abaab meaning that the last word in the first, third, and fourth lines rhyme. Also, the last word of the second and fifth lines of the poem rhyme. The rhyme scheme is rhymed tetrameter, meaning that there are four beats in a line (Robert Frosts Lesser Known Poems). Frost always used some rhyme scheme in his poems often joking that writing free verse is . The Road Not Taken In The Choices of Life Essay Example For Students The Road Not Taken In The Choices of Life Essay The Road Not Taken in the Choices of Life I shall be telling this with a sign Two roads diverged in a wood, and I And that has made all the difference. (Frost 751) The narrator of this last stanza of The Road Not Taken is Edward Thomas, eluding that the choice he has just made may be the wrong, or the right; but only time will tell. On the surface, Robert Frosts poem is a story about a walk on a wooded road, but it had deeper meaning to him and how he feels about the road. Also, the poem has a universal meaning about life and the choices it presents to you. Further, the poem is magnificently written in the typical rhyming Frost style. We will write a custom essay on The Road Not Taken In The Choices of Life specifically for you for only $16.38 $13.9/page Order now Lastly, a sigh might just be a sigh to you, but in this piece it means much more to Frost. Frosts 1916 poem The Road Not Taken is an example of how Frost writes poetry enthralling the reader with a grand opening and an unexpected ending that must be thoroughly analyzed. Frost wrote The Road Not Taken while living in Gloucestershire, England in 1914 though he was an American citizen. His friend Edward Thomas and he would often go on walks so Thomas could show him special plants or sights. When Thomas would choose a path, it was certain that every time he would regret the choice he had made sighing that they should have taken a better direction (Robert Frosts Lesser Known Poems). When Frost wrote this he supposedly pretended to carry himself as Thomas just long enough to write the poem. Furthermore, Frost first wrote the poem as almost a joke for Thomas. But, it later held more value for him, as an example of life choices. The Road Not Taken is literally story about a walk on a road one fall morning. In the opening line it tells of how the road broke into a y. This simple y in the road eludes also to Frosts first line of the poem and his choice of yellow (y) to describe the fall trees. Frost talks about the two roads and how they are the same, comparing them. No one else is on the road with the narrator. He is alone, contemplating the decision by himself. There is a decision that is going to be made by the narrator as to which road equally worn to take with no help from anyone. He knows that the road he takes will lead him forever, foreshadowing that the choice he does makes could be a regret or satisfaction. Frost then said in the present tense last stanza that the narrators choice was the road less traveled. The road in the poem is not just a road; it is a symbol of choices in our lives that we must make. Frost implies that the narrator is sorry that he could not take both roads, see two different outcomes before the decision is made. The outcomes can not be seen though, looking as far as he could the road would bend and disappear into the undergrowth. He says to himself three times in the poem that both roads are equal, but in the final outcome he chooses the one less traveled, wanting wear (Frost 750). Only one road may be taken, one decision made, and one final destiny for a lifetime. The narrator could live to regret that he did or did not take another path. Also, his decision may be satisfying to him, not looking back at what may have been but instead of what is here, what he is living for right now. .u4b897d8d079705014716e58b13d6529c , .u4b897d8d079705014716e58b13d6529c .postImageUrl , .u4b897d8d079705014716e58b13d6529c .centered-text-area { min-height: 80px; position: relative; } .u4b897d8d079705014716e58b13d6529c , .u4b897d8d079705014716e58b13d6529c:hover , .u4b897d8d079705014716e58b13d6529c:visited , .u4b897d8d079705014716e58b13d6529c:active { border:0!important; } .u4b897d8d079705014716e58b13d6529c .clearfix:after { content: ""; display: table; clear: both; } .u4b897d8d079705014716e58b13d6529c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4b897d8d079705014716e58b13d6529c:active , .u4b897d8d079705014716e58b13d6529c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4b897d8d079705014716e58b13d6529c .centered-text-area { width: 100%; position: relative ; } .u4b897d8d079705014716e58b13d6529c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4b897d8d079705014716e58b13d6529c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4b897d8d079705014716e58b13d6529c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4b897d8d079705014716e58b13d6529c:hover .ctaButton { background-color: #34495E!important; } .u4b897d8d079705014716e58b13d6529c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4b897d8d079705014716e58b13d6529c .u4b897d8d079705014716e58b13d6529c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4b897d8d079705014716e58b13d6529c:after { content: ""; display: block; clear: both; } READ: Black Like Me Farewell To Manzanar Essay The Road Not Taken is masterfully written not just with forceful opening words and an ironic final stanza but also with rhyme scheme. Frost wrote it in abaab meaning that the last word in the first, third, and fourth lines rhyme. Also, the last word of the second and fifth lines of the poem rhyme. The rhyme scheme is rhymed tetrameter, meaning that there are four beats in a line (Robert Frosts Lesser Known Poems). Frost always used some rhyme scheme in his poems often joking that writing free verse .

Memorandum-Violence Against Women Act Essays - Free Essays

Memorandum-Violence Against Women Act Essays - Free Essays Memorandum-Violence Against Women Act Violence Against Women Act The Violence Against Women Act creates a right to be "free from crimes of violence" that are gender motivated. It also gives a private civil right of action to the victims of these crimes. The Senate report attached to the act states that "Gender based crimes and fear of gender based crimes...reduces employment opportunities and consumer spending affecting interstate commerce." Sara Benenson has been abused by her husband, Andrew Benenson, since 1978. Because of this abuse, she sued her husband under various tort claims and violations under the Violence Against Women Act. Now Mr. Benenson is protesting the constitutionality of this act claiming that Congress has no right to pass a law that legislates for the common welfare. However, Congress has a clear Constitutional right to regulate interstate commerce. This act is based solely on interstate commerce and is therefore Constitutional. Because of abuse, Sara Benenson was afraid to get a job because it would anger her husband. She was afraid to go back to school and she was afraid to go shopping or spend any money on her own. All three of these things clearly interfere and affect interstate commerce. Women like Mrs. Benenson are the reason the act was passed. There has been a long history of judgements in favor of Congress's power to legislate using the commerce clause as a justification. For the past fifty years, Congress's right to interpret the commerce clause has been unchallenged by the Court with few exceptions. There is no rational reason for this court to go against the powerful precedents set by the Supreme court to allow Congress to use the Commerce clause. In the case of Katzenbach v. McClung, the Court upheld an act of Congress which was based on the commerce clause, that prohibited segregation. McClung, the owner of a barbeque that would not allow blacks to eat inside the restaurant, claimed that his business was completely intrastate. He stated that his business had little or no out of state business and was therefore not subject to the act passed by Congress because it could not legislate intrastate commerce. The Court however, decided that because the restaurant received some of it's food from out of state that it was involved in interstate commerce. The same logic should be applied in this case. Even though Sara Benenson's inability to work might not seem to affect interstate commerce, it will in some way as with McClung, thus making the act constitutional. The Supreme Court had decided that any connection with interstate commerce,as long as it has a rational basis, makes it possible for Congress to legislate it. In the United States v. Lopez decision, The Supreme Court struck down the Gun Free School Zones Act. It's reasoning was that Congress had overstepped it's power to legislate interstate commerce. The Court decided that this act was not sufficiently grounded in interstate commerce for Congress to be allowed to pass it. The circumstances in this case are entirely different than in the case of Sara Benenson. For one thing, the Gun Free School Zones Act was not nearly as well based in the commerce clause as is our case. The Gun act said that violence in schools kept student from learning and therefore limited their future earning power. It also said that violence affected national insurance companies. These connections are tenuous at best and generally too long term to be considered. However, in the case of Mrs. Benenson, her inability to work and spend directly and immediately affected interstate commerce. Therefore, the Lopez decision should not have any part in the decision of this case. The Supreme Court, in McCulloch v. Maryland, gave Congress the right to make laws that are out of their strict Constitutional powers so as to be able to fulfill one of their Constitutional duties. In this case, the Court allowed the federal government to create a bank. There is no Constitutional right to do this and Maryland challenged the creation of this bank. The high court ruled that in order for Congress to be able to accomplish it's duties. The same logic should be applied here. The Violence Against Women Act is an example of Congress overstepping it's direct Constitutional rights so it can better regulate and facilitate interstate commerce. In order for Congress to legislate interstate commerce fairly, it must allow people to be able to work and spend as they should be able to. If a woman is afraid of being abused if she gets a job or spends money, it affects

Final Marketing Plan Essay Example | Topics and Well Written Essays - 1000 words

Final Marketing Plan - Essay Example management strategy, the company will move forth by promising its customers to provide secured services without hampering their assets or interests to welfare. The services provided by the company will therefore be entirely environment friendly. The products and the devices used by the company will also take due care of the customers’ needs, which often remain unaddressed. The company will also provide extreme care and privacy security to their clients during servicing, which is quite likely to increase customer satisfaction ultimately. At the initial stage, the company will mainly target the commercial market as its future customers. As per estimations, there are approximately 30,000 small and large businesses, comprising the group of targeted customers of the company. The company is expected to have a huge growth in its business process by targeting those customers, as it will also ensure limited competitive effects on the same. It has been expected that small offices are the potential customers of the company, which will help the company to achieve growth in the short-run. This targeting strategy of the company to attract the big business organization and sophisticated customers, will be a great opportunity for the company to expand (Iyer & et. al, 2005). The segmentation strategy of the company emphasizes targeting the customers in geographical basis. Contextually, the company has decided to increase its business by targeting the local or the regional customers and commercial customers (Jenkins & McDonald, n.d.). â€Å"Get It Done Office Pro’s† will be a cleaning service provider company. The uniqueness in the company’s services is to provide security during the office cleaning process and provide high-level security to maintain privacy to all its clients and their assets. All the employees of the company will belong from a decent background, which will ensure a better working environment not only for the employees but also for the customers after

National Healthcare Insurance Essay Example | Topics and Well Written Essays - 1250 words

National Healthcare Insurance - Essay Example John Stuart Mill conception of liberty correlates liberty of discussion and thought, individuality as an element of well-being, and limits to societal authority over individuals. Mill develops harm theory by establishing a principle, which isolates an area within which individuals are free from interference in developing their individuality through experiments and free choices in their livelihoods. Mill emphasis the point that individual liberty is by right absolute with concern on matters regarded as harmless to other people and that individual enjoys absolute liberty of choice among purely self-regarding acts. Mill’s concept of liberty revolves around the idea that liberty is essential in ensuring subsequent progress of the society and the individual, especially in the case where the society is more important than the state. This scenario is only possible in circumstances where the rulers only represent the interests of the ruled, or a perfect representative democracy withou t any opposition between the ruler and the ruled (McKenna and Feingold 61). In such a surrounding, the liberty of an individual is attainable, but not guaranteed. Mill’s concept of liberty digs into moral theories, highlighting the happiness of the individual as the only important thing. Such happiness is only achievable in a civilized society where people freely engage in their own interests, with their skills and capabilities developed through a good education system. In this regard therefore, Mill advocates for the fundamental importance of individuality and personal development, both for the development of the society and the individual for progress in the future. Michael Walzer’s theory of distributive justice presents a pluralistic and particularistic approach to equality. He argues that the principles of a society should follow the historical and cultural setting of that society, that is, universal principles of justice does not exist, that distribution of diffe rent social goods should follow different principles, and that these different principles display different meanings of social goods that are products of cultural and historical particularistic approach. Walzer further argues that each social good constitutes its own distributive sphere, with every sphere being autonomous. This is to say that social goods from one sphere should not intrude another sphere. Walzer’s major concern on progression to complex equality emphasizes on dominance in a particular sphere of justice and not (principally) on the basis of the monopoly in that given sphere. Walzer’s arrangement of human affairs in establishing equality imposes the condition that the distribution of a social good in one sphere must not lead to conversion of that particular social good into another sphere. An example is the possession of power in the political sphere, which for the purpose of equality, should not enable the politician to convert the power to wealth, whic h is in a different sphere. As long as the conversion is impossible, equality is achievable despite the distribution of a social good in any one sphere (McKenna and Feingold 132). Walzer views the human society as a distributive community where the multiplicity of goods meets the multiplicity of distributive processes and procedures. Therefore, to create a just distributive procedure or principle requires complex equality rather than simple equality. This forms what he calls a complex egalitarian society. The reduction of dominance has preference over the breakdown of monopoly in his concept. His critique on

The Post-Implementation Review

The Post-Implementation Review HARWANT SINGH FINALISE AND REVIEW PROJECT The purpose of this phase is to ensure that benefits will be realized; assess whether the project objectives have been met; ensure that lessons from the project are recorded and communicated for future use; and the project is closed down with documents archived and appropriate communications sent. The Post-Implementation Review is a key component of the Projects Finalization stage. It should take place within 4 to 6 weeks of the projects end. However, it can also be held for the end of a Project Stage, or during a Project as a health-check. Feedback on delivery of the project should be used to help future projects. Valuable learning points should be recorded and shared within the organization. The PIR should primarily focus on the performance of the project against its objectives; and the management of the project against the agreed project management methodology. There are 2 key documents in the Finalization phase: Post-Implementation Review Project Closure Report As you perform the post-implementation review, certain methods and practices will help you obtain the best possible information: Define the scope of the review beforehand -The last thing you want to do is to create a political problem. Given the number of people often involved in a project, its easy to hurt someones feelings when reviewing the projects success. Clarify your objectives for the review, and make your intentions clear this will better ensure that people share their experiences openly and honestly. Then make absolutely sure that you stick to these intentions, and that peoples egos arent unnecessarily bruised by the process! Review key documents Gather together the key project documents. This will help you assess the project planning process, as well as the actual benefits achieved through the project. Consider using independent reviewers Where possible, use outside people in your review process to get an objective, unclouded view of the project. Some people recommend using only independent people in the review, however, you can learn a lot from the perspectives of those who were directly involved in the project this is why the best strategy is probably to have a balance. Use appropriate data collection Collect information in the most appropriate way, for example, by using interviews and surveys. Also, test the deliverable yourself; to make sure you get firsthand information. Deliver appropriate reports Report your findings, and publicize the results. Remember that the PIR is designed to help project managers conduct more effective projects in the future, as well as to measure and optimize the benefits of the specific project being reviewed. Present recommendations Present the detailed recommendations to the organization and the project leaders, as well as to customers and other stakeholders. Include as many people as necessary so that you keep and apply the best-practice information in the future. Manage the Implementation Process Irrespective of the size and scope of a specific project, it must be managed in a professional manner, following the processes outlined in the Project Plan. Monitor the Supplier / Service Providers performance by: Confirming the supply of all deliverables. Confirming that the Supplier is meeting agreed targets in terms of project cost and timescale. During the project implementation, if deficiencies are noted in the project deliverables, be prepared to stop the works. Some deficiencies may warrant action against the supplier. During the course of a project, it may be necessary to change the scope of the project, or a deliverable within the project. It is essential that such changes are agreed to, and signed off on by the client. Use the Change Request Form to document and sign off on the change action. Maintain the ongoing Project Status Record and provide Project Status Reports on a regular basis to management. Project closure statement Title Best suits Purpose Project Review Evaluation Report Large or complex projects A useful tool to assist a Project Sponsor and/or Steering Committee to: determine if the appropriate project management framework has been selected and appropriately applied enabling any deficiencies to be remedied provide validation of a decision to stop the project make an informed decision about closing the project and capturing the lessons learnt FINALISING THE PROJECT Evaluate and Test Project for Acceptance Once the project works have been completed, a program of evaluating / testing must be carried out as defined in the Project Plan. Providing the test results prove satisfactory, the project can be accepted. The acceptance procedure will have been defined in the Project Plan. Advice Acceptance- In the advice acceptance we have to look further about the advice of workers lower management and as well as upper management. Than we needs to take decision according to advices of colleagues of a management and than we run up the finalising of project in statement. Establish Final Project Costs- In this we have to look up the finance of our business than we needs to finalise the project costs. The project costs its the main needs of run up the business so we have concerned with the financial management to look up the further decision and than makes the decision of costs according to our profit budget. Facilitate Project Sign-Off Provide a report to management showing: Results of Acceptance Evaluation / Auditing /Testing Final Costs of the Project That all risk issues have been completely met and no longer offer a threat to the project RISK ISSUES AND MANGING As soon as project issues are identified, they should be documented. Once documented, a plan of action must be defined by the project team and approved to deal with the issue. The action required to resolve the issue may result in a change of scope or requirements, so that needs to be defined, negotiated and approved. Once the action has been agreed upon, it should be implemented as soon as possible to get the project back on track and the outcome should be documented. Often times there are multiple issues happening at the same time so the action plans need to take this into account so as to not impact the actions related to other issues. Managing Project Risks Similar to issues, the project manager must identify and document project risks as early as possible. It is best to identify potential risks at the beginning of the project that can have a large impact on the project. Once risks are identified, it is important to engage the entire project team to come up with ways to deal with project risks. The risks must also be assessed quantitatively in terms of their probability and impact. This assessment can also include an estimate of cost that the risk may incur to the project. Risks can then be prioritized so that the team can determine which the most important risks to mitigate first are. The final step is to determine the method for handling each project risk to best control the impact to the project, and then to take action based on the risk management plan. Tracking Issues and Risks Tracking project issues and risks can be done in a variety of methods. They can be tracked on paper, or using a spreadsheet, or using more sophisticated project management software. Our product provides the ability to track Issues and Risks and generate reports including Issue Logs and Risk Logs. By using online project management software to track project risks and issues, your entire project team can be provided with visibility into the project risks and issues at any time. Review Project Outcome Forward Completion Report to Management The Project Completion Report calls for a review of the project outcomes in terms of: Objectives Met Risk Management Issues Project Costs Project Time Scale Variations Stakeholders Expectations

Interpretation :: essays research papers

Humans are set apart from all other animals for one reason. We have the power of imagination and thus power to interpret what we read. Therefore, we can argue that the written word is the most meaningful of all types of communication. It is valid to say that if ten people read a book and were asked to retell the book in their own words that we’d hear ten different versions of the same book. In today’s society, our interpretations are feared. We might interpret anything contrary to the author’s intentional meaning. The author could then possibly be liable for any actions we take after reading his works. Don Quixote is one who consciously decides to interpret his books of chivalry as the right way of life and concurrently decides to live his own life in that manner. â€Å"I remember reading that a certain Spanish knight . . . having broken his sword in battle, tore a great bough or limb from an oak†(69). Since Don Quixote had read about this particular knigh t, he justifies it to himself that he too could also tear a limb from a tree and uses it as a makeshift lance. When Sancho asks if Don Quixote had any pain, he replies, â€Å"I do not complain of the pain†¦because a knight errant is not allowed to complain of any wounds†(69-70). Again, Don Quixote is going by a set of rules of chivalry that he obtained from his reading. At night, Don Quixote refuses to sleep â€Å"but thought about his Lady Dulcinea, to conform to what he had read in his books about knight errants spending many sleepless nights in the woodland and desert dwelling on the memory of their ladies†(70). I do not believe that Don Quixote is mad, as some may say, but that he is only interpreting what he has read to suit him. If Don Quixote were a real human in today’s society his family could very well sue the publishers of the books that he read, claiming that the books drove him to insanity and should not have been published. However, if all wri tten works were feared in that context, then it is also a possible that all books are to be feared. This is shown when Don Quixote’s niece helps a priest and a barber to burn Don Quixote’s treasured books of chivalry. When the barber suggests that â€Å"These do not deserve burning with the rest, because they do not and will not do the mischief those books of chivalry have done†(61).

Marketing Strategy of a new energy drinks Essay

All around the world drinking beverage is like an entertainment for everyone. Millions of people have beverages everyday for refreshment. Our report is about the Energy Drinks of Bangladesh. In this report we have explained and analyzed how some of the five top selling energy drink companies are operating in Bangladesh. Energy drinks are becoming a major part of the beverage industry due to the rapid increase of their market competition and consumer awareness. In Bangladesh, Tiger and Speed are the most famous amongst all other energy drinks. Most of the energy drink companies act and carry out their marketing strategies in similar ways. More innovative steps are required to improve their market share. The goal of this report is to find out about the present condition of energy drink market in Bangladesh, major competitors we are likely going to face and how we are going to overcome the challenges in the market when we will launch a new energy drink named ‘Spirit’. With the use of effective marketing mix and other strategies we are going to target the young people of Bangladesh to sell our product. We have done a clear competitive analysis to take advantage of the weaknesses of our competitors and opportunities of the market. We are likely going to invest hugely in the beginning of launching our product to inform our customers about our product. As a new product company we are promising our customers to offer a unique product which will give them energy along with the excitement to enjoy their lives. Section 1: Current Market Analysis 1. 1: Top 5 brands in the market (how we find it) –We have surveyed in some of the areas of Dhaka city, like – Farmgate, Motijheel,Uttara, Gulshan; to find out the names of five most top selling energy drinks. According to the survey we have seen – Tiger, Speed, Shark, Sting and Boost are most popular in the energy drink industry of Bangladesh. We went to different departmental stores as mystery shoppers and randomly asked about the drinks each shop offers and found out the names of the energy drinks customers tend to buy more. 1. 2:Product Analysis -Product Level – Product leveling is the first and most important step taken by product planners to add more customer value to their products. It includes 3 main levels: Core Customer Value, Actual Product and Augmented Product. Core Customer Value – The first thing that comes to everyone’s mind when they talk about energy drink is ‘source of power’. In Bangladesh, all of the energy drink companies basically have the same core customer value, which is mainly about replenishing the energy of their customers through providing them with their energy drinks. However, different brands use different mottos to establish their customer value. For example: Shark’s motto says, â€Å"Real Energy, Real Power†; in other case Speed’s motto says, â€Å"Heavy Energy†. This way each products motto varies from each other and creates a different view about the product in their customers mind. Actual Product – This level includes Brand name, Packaging and Product Attributes. Under Product Attribute comes: Product Features, Design and Quality of the product. i. Brand name: A brand name is an identity of a product, without it no product will even exist. Each brand name establishes their uniqueness with their different names, signs and logos. All of the energy drink companies have a brand name of their products, which differentiates each of them from their competitors. The names ‘Royal Tiger’, ‘Boost Energy Drink’, ‘Speed’, ‘Shark’ and ‘Sting’ – each of them stands as a brand name for their product, marketed by different producers. ii. Packaging: Packaging describes the way a product is protected using a container or wrapper and at the same time provides all the required information regarding a product. The energy drinks – Sting, Speed, Shark and Tiger are all available in both cans and bottles. Only Boost is available in steel can in the market. iii. Product Features and Designs: Features explain the tools which enable a particular energy drink to gain competitive advantage over other energy drinks. The tools include – design, smell, taste and color of each energy drink. The designs of Sting, Speed, Shark, Boost and Tiger energy drinks are more or less the same. They are mostly available in two forms and in two shapes, one in a round shaped plastic bottle (250 ml) and another in cylindrical steel can (250/270 ml). They all taste sweet, expect from Tiger and Boost; which tastes sour as well. iv. Quality: Speed, Tiger, Shark, Boost and Sting have been maintaining a good standard of quality by providing the adequate amount of energy to their customers and helping them to deal with strenuous activity. However, no matter what the quality level is; over consumption of energy drinks can always prove harmful for human beings (even though they might be alcohol free). Augmented Product– There is no after-sales service, delivery service or product support for these perishable products (like – energy drinks). Labeling– Labeling is the most important part of every energy drinks. It informs about the ingredients of the product, who made the product, safety issues regarding the product and the web address of the company. Speed, Tiger, Shark, Sting and Boost all maintain an informative and trendy labeling to help their customers to make the right choice. Their ingredients contain Carbonated Water, Carbonated Sugar, Vitamins, Preservatives, Colors, Antioxidant, Sodium Benzoate, Ca-D-Pentothenate, Citric acid, Tartrazine Yellow and many other things according to the standard or permissible level. They even mention on their labeling that, it can be harmful for children and pregnant women. However, they are manufactured by different companies. ‘Speed’ is manufactured by Food And Beverage Limited, ‘Shark’ is manufactured by Global Beverage Company Limited, ‘Sting’ is manufactured by Transcom Beverage Limited, ‘Tiger’ is manufactured by AST Beverage Limited and ‘Boost’ is manufactured by Boost Drinks Limited. Brand Positioning – One of the challenging things for the energy drink companies to do is, to create a permanent place in the customers mind about a particular brand. To do this, all of these energy drink companies need to locate their brands at 3 levels – i. Product attributes ii. Benefits iii. Beliefs and Values. i. Product Attributes: Even though Tiger, Speed, Shark, Boost and Sting all have the common color of the drink – yellow; their smell is very different from each other. Boost tastes sour, Tiger tastes both sour and sweet, Sting tastes like strawberry and both the Shark and Speed taste sweet. ii. Benefits: The common benefit any consumer can gain from having an energy drink is, ‘spiritual force’ – which will make them more active in their daily life. Still, every energy drink has it’s own way to inform about their benefits to their loyal customers. ‘Royal Tiger’ benefits their customers by recharging their energy physically, ‘Boost’ helps their customers with being more efficient, ‘Sting’ provides their customers with vitamins and other nutrients, ‘Shark’ strengthens the stamina of their customers and ‘Speed’ increases the concentration and performance level of the individuals who are consuming it. iii. Beliefs and Values: Satisfaction comes from the core belief that consumers hold in their minds about a certain product. Customers believe – ‘Sting’ and ‘Tiger’ will give them satisfaction with better taste, ‘Boost’ will boost their energy, ‘Shark’ will give them real power and ‘Speed’ will help them gain extra speed. This way customers share their different beliefs and value for each energy drinks differently. 1. 3: Price Analysis– Size of the Bottle Product Name 250 ml 270 ml 330ml Speed 25 BDT Shark 25 BDT – – Sting 25 BDT – – Boost – – – Tiger – 25 BDT – Size of the Can Product name 250 ml 270 ml 330 ml Speed 30 BDT – – Shark 35 BDT – – Sting – -Boost 170 BDT – – Tiger 30 BDT – – 1. 4: Promotion Analysis – Promotion : Advertising is the most crucial part of a company’s marketing mix. It is the first step to inform and aware the general public or the target group of customers about a product a particular company is offering. The five energy drink companies – Speed, Tiger, Shark, Sting and Boost; all of them are between the introduction and growth stage of their product life cycle. At this stage they are only informing the customers about their product including their benefits. Basically all the companies are following the same way to promote their products and these are some of the most common media channels used by them for doing promotion – television, radio, newspapers, magazines and internet. Target Group: Energy drink companies mainly target the major districts of Bangladesh. The local companies, like – Speed, Tiger have distributed their products in rural areas as well to attract a huge number of customers. Energy drinks are mainly used by the people who are between the age group of 16-30, because they comparatively need more energy in every step of their lives. So all of the companies aim to target them and make the product according to their needs to deliver complete satisfaction through their energy drinks. Their product is priced quite cheaply, so that people of different classes can buy them. Most of the energy drinks are claimed to be halal while considering the religious and social issues of Bangladesh. Message and Effect of the advertisements: Message (Add Story) – Each company make their advertisements differently even though their motive remains the same, which is to inform the customers about the product. Here are some of the advertisement stories of the five energy drink companies – 1. Speed – In one of Speed’s advertisements, they have shown some guys were trying to get up on a bamboo for the whole day without getting tired. Their motto is ‘Heavy Energy’. In other words, they are using emotional appeal. In newspapers, they post a picture from the screen shot of their advertisements and use the same motto, so that people can get a clear brand knowledge. They do not have any brand ambassador for their product and they are constantly sending out the notion to their consumers how Speed can let them gain unlimited energy. 2. Shark – There is an advertisement of Shark ‘20 takay Dhaka’, they showed a guy kicked another person from Chittagong and sent him to Dhaka after having Shark energy drink. They are using the motto ‘Real Energy, Real Power’. In their advertisements they use the rational appeal to attract customers. They have no brand ambassador, because they are not still going for intensive or aggressive promotion. 3. Sting -. In the television advertisement there was one young boy who went to a shooting spot with the hope of being a superstar. On that time one director was taking the shot of riding a motor cycle on that spot. Showing that the young boy moved forward to do that shot but the director did not allow him and insulted him that made the young boy very frustrated. After that the director was supposed to make that shot with the hero but unfortunately the hero failed to ride the motor cycle. Then the director asked the crowd who could do the shot. The first young boy showed up the courage and did that shot in a fantastic way. Everybody praised him a lot. They started celebrating the happiness together by dancing with sting energy drink. They were singing â€Å"Sting, Sting, Sting –Ullasher Shuru Ekhanei†. They are using rational appeal in their advertisements In the radio advertisement they play the same jingle. In newspaper the marketers use the picture of 250ml bottle of sting energy drink and write their jingle. They give the same ad in magazines too. In billboards and posters, the marketers add the picture in a big way that they use for newspaper and magazine. 4. Boost – In one ad they have shown that a young guy, probably of age 20 was walking along the roadside, on the background rap music is going on (sign of young generation). The lyrics was talking about getting energy, confidence and success. The guy had his neck tattoed and wore a sunglass, showing the style of recent youth fashion. He went into a departmental store, went to the refrigerator, there were other drinks (e. g. red rooster and red bull); but he picked up BOOST, then he paid for it, got out, drank it and got himself recharged and the soundtrack was saying as if he could fly now. So this is one example of their rational advertisements. They have not used any brand ambassador yet for their product in Bangladesh, and these two advertisements are not even shown in Bangladeshi channels, they are only available in You tube. 5. Tiger – The tiger energy drink has only one advertisement which is very popular. The brand ambassador Aiyub bachchu is the model for the advertisement. The advertisement showed that, when the popular singer Aiyub Bacchu attended a party, the audience requested him to sing a song. But at that time Aiyub Bacchu felt tired and bored. So he needed to recharge himself to get energy. So he took tiger and then sang a song with more power and energetic voice. In this way they try to attract customers by using the rational approach. They also do radio advertisement with the song of Aiyub Bacchu. In billboard advertisement they promote their motto ‘Recharge Yourself’. Effect – Different advertisements effect’s consumers differently. In general, all of these advertisements encourage people to buy their products. When people get satisfied with one product, they talk positive things about it, this way companies can enjoy the benefits of -word of mouth. Customers get to know through these advertisements how their everyday lives are going to be benefitted if they have these energy drinks. Personal selling: Personal selling is no longer considered as giving door to door service. It is a much wider concept nowadays. Companies not only their sell their product to the customers, they also build a loyal relationship with them. To keep on and for maintaining such a relation, companies must be ready to deal with different problems their customers have regarding their product. Unfortunately, none of these five energy drink companies do these in Bangladesh. They are more focused on advertising only. Sales promotion: In general, energy drink companies do not give any special discount on their product to boost their sales. Companies give incentives to their channel members to keep their product in the front line of their shelves, so that customers choose to have it by first looking at it. Sometimes they give energy drink on their own to the customers, because it make the customers feel the product is of high quality and that is why the salesman is offering it to them. Besides people generally do not look out for products those are kept behind the shelves, as it will be very time consuming. Advertisements do even contribute to generate the sales level sometimes. Though there are many other ways to promote sales, the energy drink companies mainly follow these two ways to carry out their sales promotion activity. Public Relation: To operate in this digital world it is very important for companies to maintain a good relation with both their internal and external publics, example – shareholders, customers. Some of the energy drink companies arranges concerts and sponsors television shows to interact closely with their customers. Example – last year Tiger organized one concert in Doha. Each of the five companies uses different and unique logos for their product. None of them are involved in doing conferences or giving press release. Buzz marketing is also a tool used by these companies to improve their relations with the general public and promote their product as well. Direct Marketing: Energy drink companies have their official websites, but their use is not very effective in Bangladesh. In huge shopping malls or in other areas, none of the energy drinks are available in vending machines. These products are not even sold by the companies directly over online or by using telephone. The only way they carry out direct marketing is through placing the advertisement videos in You Tube. The energy drink companies still lack good customer service, example – no service or facilities provided to give complaints or to share ideas about the product face to face with the customers. Promotion Mix Strategy: The demand for energy drink is not yet very high in Bangladesh. So all the manufacturers of these five energy drink companies use the push strategy. Manufacturers contract with wholesalers or retailers to pass down their products to their final consumers and also to encourage customers to buy the products. Sometimes manufacturers give incentives to the channel members to promote their product as well. Section 02: Marketing strategy for a new brand Figure: Spirit Energy Drink Figure: Logo of Spirit Energy Drink 2. 1: Introducing a new brand for energy drink – After analyzing the present market condition of energy drinks in Bangladesh, we have come up with a new idea of introducing a new brand for energy drink. The name of our energy drink will be ‘SPIRIT Energy Drink’. This new energy drink will hopefully win the hearts of our target customers and please them with the new taste and value of our product that we going to offer. This energy drink will not only make people active physically, it will also motivate them spiritually to move ahead in their lives with confidence. The motto of our energy drink is – ‘ignites you from inside’. With this motto we will give our customers the idea of how Spirit energy drink can add more liveliness in their lives. The name of our company is Spirit Beverage Limited and we are using ‘Spirit Energy Drink’ as our product’s logo. We have used picture of a guy inside the logo to show our customers what we are trying to say through the motto.roduct’inkurny is gy of Shark and make them more active. customers tend to buy more. 20202020202020202020202020202020. 2. 2: Design marketing strategy for the new brand – i. Segmentation We will segment the market of Spirit energy drink on the basis of geography, demography, psychography and behavior. Geographic Segmentation: We are going to serve Spirit energy drink mainly for the people of Bangladesh. We will offer Spirit energy drink within the different territories of Bangladesh, like- Dhaka, Chittagong, Rajshahi, Barisal, Sylhet, Rangpur and Comilla. We will be selecting these territories because these are the biggest district of Bangladesh and most of the people live in these places. We will offer our product throughout every individual district, starting from the departmental stores to the small local and street stalls. We are offering Spirit both in urban and rural areas as well. Demographic Segmentation: Our market will be divided into groups based on variables such as age, gender, family life cycle, occupation and education. We are going to offer our product to both male and female who are between the ages of 15 to 30. We are especially offering the product to the university going students, corporate persons and athletes too. Our product will be for the people of all religion as it will be product is 100% halal. Psychographic Segmentation: Spirit energy drink is for the classes of people who fall under – upper lowers, working class, middle class and upper middles. We are going to use personality variables to segment market like the gregarious and ambitious people. Behavioral Segmentation: We will be segmenting the market of Spirit energy drink on the basis of occasions and benefits. In summer it remains very hot in the middle of the day and for that time we will give a special offer to the customers called â€Å"Make Your Mind Cool†. People will get the same energy drink at a lower price during this time. We will give people other benefits like- we are not using preservatives in our product and our product will be convenient for the customers. ii. Targeting We will target our market within the segmentation. We are mainly targeting Dhaka because, it is the capital city of Bangladesh and highly populated and urbanized. Within Dhaka, we are targeting mostly the teenagers and adults – who are the university students. Female students are going to be a part of it too, because the size and growth rate of this segment is high. As there is going to be other substitute products and tough competitors of Spirit energy drink in the market, we will offer our product directly by setting some temporary stores of Spirit energy drink inside the campus of some big and renowned universities. This will help us gain competitive advantage over our rivals and make people aware of our product. We will explain about the benefits about our product and give other information’s regarding our product. Making people believe that our product is different will be our main target. We will offer the same product at the same price to all our segmented customers. iii. Positioning Our product’s motto is â€Å"Ignites you from inside†, by this motto we are trying to make people believe that, Spirit energy drink encourages people to move on no matter whatever situation they face in their lives. Our product will always remove the frustration from both their body and soul. Spirit is alcohol free and will be made and designed attractively to attract our customers. In this way we will differentiate and create a unique image of our product in our consumer’s mind. iv. Marketing Mix (4p) ? Design and description of the product – Customer Value and Brand Name: The first thing that we are considering about our product before we place it in the market is, it’s core benefit or core values. Customers always seek out for the benefit and the reason behind buying a product. They always value the experience they get after using it. In order to enter the market and establishing our brand successfully, we are going to provide the most refreshing and unique energy drink; which will spread liveliness and create more excitement in our customers life. They will not only buy one Spirit energy drink, they will buy one reason to hold on to being strong and face everything with more spirit in their lives. The brand name of our product is–‘Spirit Energy Drink’. We have named our product Spirit because it is easy to remember and meaningful at the same time. It will help the customers to distinguish and compare our product from others. Product Features and Design: Our energy bottle will be made in the shape of a space shuttle, with a combination of red and black color to give the igniting image. We will design our can just like other energy drink cans, which is made up of steel body with a cylindrical shape. In the middle of both the can and bottle, the name of our product will be written horizontally. The whole bottle and can will be black in color and the name written in pearl white. The shining stars above the name will give it a glowing and sparkling image. The guy standing in the middle of the name will exhibit the idea that Spirit energy drink has the ability to bring back everyone from darkness and add new value to their lives. Like all other energy drink, Spirit’s taste will be sweet and sour and the color of the drink will be red wine color. Packaging and Labeling: We plan to do very careful and colorful packaging to attract our target customers. The products are going to be well packaged and covered so that it stays protected in every condition. All the necessary information’s will be written on the body of bottle and can. Packaging will be done in two ways: 1. Plastic bottle – 300ml (Normal Packaging) 2. Steel Can – 270ml (Prestigious Packaging). Necessary warnings will be provided, like –it might be harmful for pregnant women and children. Manufacturing and Expiring dates will be written on the covers to warn the consumers about the product’s validity. Most importantly, the ingredients we are going to use are – Carbonated water, Refined sugar, Sodium Citrate, Sodium Benzoate, Vitamin B3, Vitamin B6, Touraine, Citric Acid, Preservatives, Antioxidant, Ca-D-Pentothenate, Tartrazine, Mixed Fruit Flavor, Food Grade Flavor, Food Colors. There will be a Nutrition Fact chart too, describing the nutritious contents. Energy80 cal. Proteino gm Saturated fato gm Total fat o gm Sodium 20mg Sugar20 gm Carbohydrate 20. 5 gm Cholesterol0 gm Dietary Fibero gm Product Quality: Providing our customers with the best quality of energy drink is our prime purpose. We have made sure that our energy drink does not contain any harmful substances. It is alcohol free and free from every possible harmful effects. With the amazing taste and other attributes, we assure that our customers will be satisfied and buy Spirit more frequently. Design of pricing policy. Spirit is at the introduction stage of it’s product life cycle and we know the competition of energy drink companies is rising day by day in Bangladesh. We will use cost-plus pricing for Spirit energy drink, considering the present market and demand for energy drink. Though the demand of energy drink in our country is increasing with time, our product is still under pure competition, as there are already some other energy drinks in our local market. We will also consider competitors strategies and prices, how they set their prices and how much they charge from the intermediaries and consumers. We will focus on our target customers willingness and ability to pay for an energy drink. After considering the above issues we are charging 35tk for 270ml can and 30tk for 300ml bottle from our customers. For the 270ml can, our production is 30tk and after setting a standard markup to the cost we will be charging 32tk from our wholesalers, wholesalers will charge 33. 5tk to the retailers and finally the retailers are sell the drink at 35tk o the customers. For 300ml bottle, our production cost per bottle is 25tk and after setting a standard markup to the cost the wholesalers will buy each bottle at 27tk from the us. Wholesalers will charge 28. 5tk to the retailers and finally the retailers will sell it at 30tk each bottle to the customers. In short, we are charging the price for our product moderately to attract huge number of customers to buy it. It will help us to maintain a minimum level of profits for operating and keep running our business. Design of promotional activities – Advertising: For creating awareness and informing the consumers about our product we are going to advertise in more than one media. Our target is to do mass promotion to cover the maximum number of people in Bangladesh. Some of the major media channels through which we will be advertising are –television, radio, newspapers, online media and billboards. Television and internet are the most fastest and effective media channels to promote product, as most of the people spend their time on these. Newspapers though have high believability, do not last for a long period of time. Starting from the poor uneducated people of our society to the educated ones, everyone listens to radio. Therefore radio is also a very effective way to reach a huge number of customers at the same time. Add story – While broadcasting on television, we will show a random university student is sitting on a chair and lost deep inside at the sheer thoughts of failing in exam. Then suddenly one of his friends will come to him and give him a Spirit energy drink. After having the energy drink the boy will jump off and scream energetically that he is not going to give up. He will get motivated and feel more energized while doing his studies. He will realize that he can study longer and give more concentration in his studies after drinking the Spirit energy drink. Then finally when the results come out, he will do the top result in his university. He will then become extremely happy and appreciate how Spirit energy drink has helped him to achieve this success in life. This way we will draw conclusion to the add. In newspapers and billboards we will use the same boy, who will be smiling and holding a Spirit energy drink; conveying the same message about our product’s motto. In radio channels we use the same jingle which we will show in television. As we are launching a new product in the market, we want to deliver the same message to our target customers. It will help them to get a clear and specific idea of our brand and what we intend to provide. Our advertisement is designed in both emotional and rational way. Emotionally we are showing the customer, they can move on in their lives with the help of Spirit and rationally we are giving them the idea that Spirit energy drink is good for their health, as it increases concentration and strength. Sales Promotion: Sales promotion is another major step we will carry out to encourage our customers to purchase our product more frequently. Sales promotion can be done in many ways – giving discounts, giving lotteries, pop-up adds, etc. We will give incentives to the people of our channels to keep our energy drink in front of the shelves in all the stores we are going to supply. Consumers buys the product that are kept in front side, because people have an idea that good quality things are always kept at the front and they will not want to search for other product as that would be time consuming. In times of special occasions like Eid, we will announce special discounts or extra offers. We will sell our products in front of colleges, universities and major shopping malls. Therefore we will be exposing our product more to the public and will gain higher chances of selling our product, thus making more profits. Besides, none of our competitors are doing these things, so we can gain competitive advantage over them as well. Personal selling: Energy drink is a convenience product, and it is quite impossible to reach the mass people by employing thousands of employees for selling our product. This process is very slow and expensive. So we will not be selling our products personally. We will employ experts in offices, who will deal with customer’s view’s and problems. This way we will personally provide/sell our service them beside selling our product. Public relations: At the very first stage we will arrange a press conference to inform everyone about our product. Press media is very crucial, as interacting with them positively will encourage them to promote our product more creatively and positively to our customers. This way we can also have competitive advantage over our competitors. We will organize different concerts and sponsor television shows, this will give us an open platform to interact more closely with our customers and build a strong relation with them. Direct marketing: We are planning to open a Facebook page along with our official website where we will encourage people to share their views about our product. This will help us to keep track of our customers reaction towards our product. None of the other energy drink companies are doing much of these activities, so it is an easier way to grab a huge number of customers and market share this way. Online marketing is therefore more efficient and fast way of direct marketing in terms of receiving our customers reactions, complaints and comments and adapting to those changes to keep surviving and growing. Promotion Mix strategy: We will use push strategy for Spirit energy drink. Contracting with different wholesalers and retailers will help us to provide adequate supplies in every convenient and targeted locations. We will give them incentives to promote and supply our product more frequently to the customers. Design of distribution activities- We will go for intensive distribution for Spirit energy drink, because we want to provide stock our product in as many outlets as possible. We want to ensure that our products must be available where and when consumers want them. As our product is new in the market, we will directly offer our product to the target customers. We will be offering our Spirit energy drink to the customers through wholesalers and retailers. Within our limited resources we cannot afford to have our own distribution facilities, like – warehouses and showrooms and to hire sales people and support stuffs. We would rather contract with the wholesalers, so that they will take those extra costs and risks. Our target customers are the young university students, that is why we are contracting with retailers.